Position: Digital Marketing Specialist
Experience: 2 - 5 Years
Location: Guwahati, Assam
Qualification/Skills: SEO, SEM, Google Ads, Social Media Marketing (SMM), Email Marketing, Analytics, Graphic Designing, Video Editing
Work Mode: Onsite (Work From Office)
Key Responsibilities:
- Develop and execute SEO strategies to improve website rankings.
- Plan and manage Google Ads, Facebook Ads, and LinkedIn campaigns for lead generation.
- Monitor website traffic, performance, and user engagement using Google Analytics.
- Create and schedule content for social media platforms (Facebook, Instagram, LinkedIn, Twitter).
- Design and implement email marketing campaigns to engage potential clients.
- Perform competitor analysis and keyword research for content optimization.
- Collaborate with the content and design team to create engaging digital content.
- Track and report on marketing campaigns.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience with SEO tools (Ahrefs, SEMrush, Moz), Google Analytics, and email marketing tools.
- Proficiency in front-end technologies such as JavaScript, HTML5, CSS3, and AJAX
- Strong analytical skills to measure campaign effectiveness.
- Graphic Designing required to prepare creative and reels for social media.